What is "ergo sum"?
“ergo sum” is an app designed to help people make more socially conscious purchases. The UI and branding of the app employs the use of “culture jamming” to inform users of the unethical practices of large companies. It also provides alternatives to those unethical companies.
Branding
The goal of the brand identity for ergo sum is to be unique, while still being able to blend into the background. This makes the use of culture jamming more effective.
The brand identity of the company being jammed is the main focus so the user can associate the unethical actions of the company with it’s specific brand.
Helvetica - Bold
Main Title
Helvetica - Bold
Sub-heading
Helvetica - Regular
Body
Original
Branded
Original
Branded
Original
Branded
UI Design
Home Page
Articles
Desktop
Articles
Mobile
Bar Code Scanner
Cluture Jamming
Presenting the unethical actions of companies with their own branding. Users start associating the companies branding with their unethical actions.
Alternatives
Users are given more ethical companies that are alternatives to the company they searched for/scanned.
Augmented Reality
Share Function
Click to try the app
Working File
Prototype and design created using Adobe XD.
