What is "ergo sum"?

“ergo sum” is an app designed to help people make more socially conscious purchases. The UI and branding of the app employs the use of “culture jamming” to inform users of the unethical practices of large companies. It also provides alternatives to those unethical companies.

Branding

The goal of the brand identity for ergo sum is to be unique, while still being able to blend into the background. This makes the use of culture jamming more effective.

The brand identity of the company being jammed is the main focus so the user can associate the unethical actions of the company with it’s specific brand.

Logo Animation

Logo Animation

App Icon

App Icon

Brand Typography

Brand Typography

Helvetica - Bold

Main Title

Helvetica - Bold

Sub-heading

Helvetica - Regular

Body

Visual Imagery

Visual Imagery

Original

Branded

Original

Branded

Original

Branded

UI Design

Home Page

Articles

Desktop

Articles

Mobile

Bar Code Scanner

Cluture Jamming

Presenting the unethical actions of companies with their own branding. Users start associating the companies branding with their unethical actions.

Alternatives

Users are given more ethical companies that are alternatives to the company they searched for/scanned.

Augmented Reality

Share Function

Working File

Prototype and design created using Adobe XD.

© 2023 Ansh Soni