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The Personification of Brands as a Modern Marketing Strategy

The Personification of Brands as a Modern Marketing Strategy

The Personification of Brands as a Modern Marketing Strategy

This essay was a exploration of how brands have evolved from using mascots to instead turning their brand into a personality in itself. My research and exploration began at how the fast food chain “Wendy’s” used their twitter account as a platform to personify their brand.

This essay was a exploration of how brands have evolved from using mascots to instead turning their brand into a personality in itself. My research and exploration began at how the fast food chain “Wendy’s” used their twitter account as a platform to personify their brand.

This essay was a exploration of how brands have evolved from using mascots to instead turning their brand into a personality in itself. My research and exploration began at how the fast food chain “Wendy’s” used their twitter account as a platform to personify their brand.