The Personification of Brands as a Modern Marketing Strategy
The Personification of Brands as a Modern Marketing Strategy
The Personification of Brands as a Modern Marketing Strategy
This essay was a exploration of how brands have evolved from using mascots to instead turning their brand into a personality in itself. My research and exploration began at how the fast food chain “Wendy’s” used their twitter account as a platform to personify their brand.
This essay was a exploration of how brands have evolved from using mascots to instead turning their brand into a personality in itself. My research and exploration began at how the fast food chain “Wendy’s” used their twitter account as a platform to personify their brand.
This essay was a exploration of how brands have evolved from using mascots to instead turning their brand into a personality in itself. My research and exploration began at how the fast food chain “Wendy’s” used their twitter account as a platform to personify their brand.
