This project was my group's submission for the "48-hour Crowbar Challenge". Our client (Mediacorp) wanted us to design the branding for a digital festival they are planning to host in 2022 that focuses on teaching young adults about the world of finance and how to manage their personal finances.

They plan to have a series of webinars that people can attend. From our research and interviews, we found that one of the reasons young adults might not be interested in the topic of finance is because the advice they receive doesn't feel like it is catered to them in particular. This is what we wanted to alleviate with our branding by centering the festival around the audience directly.

This project was a group project done alongside one other student. The challenge was researching and designing the entire brand from scratch, all in the span of just 48 hours.