Brand Vision

Brand Vision

Brand Vision

Design, to me, is a human-centred practice, so when I work on a project, whether static or in motion, I try to make it feel alive. I want my work to be dynamic and allow viewers to feel that they are able to connect with it in a distinct way.

Design, to me, is a human-centred practice, so when I work on a project, whether static or in motion, I try to make it feel alive. I want my work to be dynamic and allow viewers to feel that they are able to connect with it in a distinct way.

Design, to me, is a human-centred practice, so when I work on a project, whether static or in motion, I try to make it feel alive. I want my work to be dynamic and allow viewers to feel that they are able to connect with it in a distinct way.

Brand Values

Brand Values

Brand Values

Alive

Alive

Alive

I want the audience to feel like they can connect with what they are looking at on an empathetic level.

I want the audience to feel like they can connect with what they are looking at on an empathetic level.

I want the audience to feel like they can connect with what they are looking at on an empathetic level.

Dynamic

Dynamic

Dynamic

The work I create should be able to morph and shape itself around different contexts in an interesting way.

The work I create should be able to morph and shape itself around different contexts in an interesting way.

The work I create should be able to morph and shape itself around different contexts in an interesting way.

Distinct

Distinct

Distinct

I always aim to implement some kind of “wow factor” into my work that makes it stand out from the rest.

I always aim to implement some kind of “wow factor” into my work that makes it stand out from the rest.

I always aim to implement some kind of “wow factor” into my work that makes it stand out from the rest.

Logo Animation

Logo Animation

Logo Animation

Motion Graphics is a big part of my brand identity, and my logo should reflect that. Animation and sound are an important element when it comes to making your brand feel more “alive”, and so they were vital to my personal branding.

Motion Graphics is a big part of my brand identity, and my logo should reflect that. Animation and sound are an important element when it comes to making your brand feel more “alive”, and so they were vital to my personal branding.

Motion Graphics is a big part of my brand identity, and my logo should reflect that. Animation and sound are an important element when it comes to making your brand feel more “alive”, and so they were vital to my personal branding.

Use the video controls to unmute the video.

Use the video controls to unmute the video.

Use the video controls to unmute the video.

Exclusion Zone

Exclusion Zone

Exclusion Zone

Colours

Colours

Colours

#000000

100, 100, 100, 100

40%

#000000

100, 100, 100, 100

40%

#000000

100, 100, 100, 100

40%

#EFEFEF

4, 3, 3, 0

40%

#EFEFEF

4, 3, 3, 0

40%

#EFEFEF

4, 3, 3, 0

40%

#DD1919

7, 100, 100, 1

20%

#DD1919

7, 100, 100, 1

20%

#DD1919

7, 100, 100, 1

20%

Typography

Typography

Typography

"Poppins"

"Poppins"

"Poppins"

Heading

Heading

Sub heading

Sub heading

Body Copy

Body Copy

Body Bold

Captions

Captions

Key Visual - “Eyes” Guidelines

Key Visual - “Eyes” Guidelines

Key Visual - “Eyes” Guidelines

With they “eyes” of the logo being an important any dynamic part of the branding, it was important to put restrictions on how they can move to keep the look and feel of the logo, and the brand, consistent.

With they “eyes” of the logo being an important any dynamic part of the branding, it was important to put restrictions on how they can move to keep the look and feel of the logo, and the brand, consistent.

With they “eyes” of the logo being an important any dynamic part of the branding, it was important to put restrictions on how they can move to keep the look and feel of the logo, and the brand, consistent.

Business Cards

Business Cards

Business Cards

Brand Application

Brand Application

Brand Application

My Old Branding

My Old Branding

My Old Branding

My old branding was one that I no longer connected with. The colours, the typeface, and the logo didn’t feel like they represented me as a person or a designer anymore. I wanted to take what worked about this old branding, like the smiling logo, and try to evolve it to something that felt more relevant to the current me.

My old branding was one that I no longer connected with. The colours, the typeface, and the logo didn’t feel like they represented me as a person or a designer anymore. I wanted to take what worked about this old branding, like the smiling logo, and try to evolve it to something that felt more relevant to the current me.

My old branding was one that I no longer connected with. The colours, the typeface, and the logo didn’t feel like they represented me as a person or a designer anymore. I wanted to take what worked about this old branding, like the smiling logo, and try to evolve it to something that felt more relevant to the current me.

Logo Development

Logo Development

Logo Development

Before creating my logo, I did some research into existing brandmarks that could act as inspiration for my new logo. Most of these were from the book “Logo Modernism”.

Before creating my logo, I did some research into existing brandmarks that could act as inspiration for my new logo. Most of these were from the book “Logo Modernism”.

Before creating my logo, I did some research into existing brandmarks that could act as inspiration for my new logo. Most of these were from the book “Logo Modernism”.

I also did some sketches based on my research.

I also did some sketches based on my research.

I also did some sketches based on my research.

I then vectorized my favorite ideas from this sketch. My goal was to blend my initials “AS” with a smiling face. This experimentation eventually lead to my final brandmark.

I then vectorized my favorite ideas from this sketch. My goal was to blend my initials “AS” with a smiling face. This experimentation eventually lead to my final brandmark.

I then vectorized my favorite ideas from this sketch. My goal was to blend my initials “AS” with a smiling face. This experimentation eventually lead to my final brandmark.

I also experimented with different typefaces and placement of these typefaces to come up with the final logo. The typeface I chose was “Freundschaft” by Lineto.

I also experimented with different typefaces and placement of these typefaces to come up with the final logo. The typeface I chose was “Freundschaft” by Lineto.

I also experimented with different typefaces and placement of these typefaces to come up with the final logo. The typeface I chose was “Freundschaft” by Lineto.

Logo Animation

Logo Animation

Logo Animation

© 2023 Ansh Soni