Brand Vision
Brand Vision
Brand Vision
Design, to me, is a human-centred practice, so when I work on a project, whether static or in motion, I try to make it feel alive. I want my work to be dynamic and allow viewers to feel that they are able to connect with it in a distinct way.
Design, to me, is a human-centred practice, so when I work on a project, whether static or in motion, I try to make it feel alive. I want my work to be dynamic and allow viewers to feel that they are able to connect with it in a distinct way.
Design, to me, is a human-centred practice, so when I work on a project, whether static or in motion, I try to make it feel alive. I want my work to be dynamic and allow viewers to feel that they are able to connect with it in a distinct way.
Brand Values
Brand Values
Brand Values
Alive
Alive
Alive
I want the audience to feel like they can connect with what they are looking at on an empathetic level.
I want the audience to feel like they can connect with what they are looking at on an empathetic level.
I want the audience to feel like they can connect with what they are looking at on an empathetic level.
Dynamic
Dynamic
Dynamic
The work I create should be able to morph and shape itself around different contexts in an interesting way.
The work I create should be able to morph and shape itself around different contexts in an interesting way.
The work I create should be able to morph and shape itself around different contexts in an interesting way.
Distinct
Distinct
Distinct
I always aim to implement some kind of “wow factor” into my work that makes it stand out from the rest.
I always aim to implement some kind of “wow factor” into my work that makes it stand out from the rest.
I always aim to implement some kind of “wow factor” into my work that makes it stand out from the rest.
Logo
Logo
Logo
Logo Animation
Logo Animation
Logo Animation
Motion Graphics is a big part of my brand identity, and my logo should reflect that. Animation and sound are an important element when it comes to making your brand feel more “alive”, and so they were vital to my personal branding.
Motion Graphics is a big part of my brand identity, and my logo should reflect that. Animation and sound are an important element when it comes to making your brand feel more “alive”, and so they were vital to my personal branding.
Motion Graphics is a big part of my brand identity, and my logo should reflect that. Animation and sound are an important element when it comes to making your brand feel more “alive”, and so they were vital to my personal branding.
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Exclusion Zone
Exclusion Zone
Exclusion Zone
Colours
Colours
Colours
#000000
100, 100, 100, 100
40%
#000000
100, 100, 100, 100
40%
#000000
100, 100, 100, 100
40%
#EFEFEF
4, 3, 3, 0
40%
#EFEFEF
4, 3, 3, 0
40%
#EFEFEF
4, 3, 3, 0
40%
#DD1919
7, 100, 100, 1
20%
#DD1919
7, 100, 100, 1
20%
#DD1919
7, 100, 100, 1
20%
Typography
Typography
Typography
"Poppins"
"Poppins"
"Poppins"
Heading
Heading
Sub heading
Sub heading
Body Copy
Body Copy
Body Bold
Captions
Captions
Key Visual - “Eyes” Guidelines
Key Visual - “Eyes” Guidelines
Key Visual - “Eyes” Guidelines
With they “eyes” of the logo being an important any dynamic part of the branding, it was important to put restrictions on how they can move to keep the look and feel of the logo, and the brand, consistent.
With they “eyes” of the logo being an important any dynamic part of the branding, it was important to put restrictions on how they can move to keep the look and feel of the logo, and the brand, consistent.
With they “eyes” of the logo being an important any dynamic part of the branding, it was important to put restrictions on how they can move to keep the look and feel of the logo, and the brand, consistent.
Business Cards
Business Cards
Business Cards
Brand Application
Brand Application
Brand Application
My Old Branding
My Old Branding
My Old Branding
My old branding was one that I no longer connected with. The colours, the typeface, and the logo didn’t feel like they represented me as a person or a designer anymore. I wanted to take what worked about this old branding, like the smiling logo, and try to evolve it to something that felt more relevant to the current me.
My old branding was one that I no longer connected with. The colours, the typeface, and the logo didn’t feel like they represented me as a person or a designer anymore. I wanted to take what worked about this old branding, like the smiling logo, and try to evolve it to something that felt more relevant to the current me.
My old branding was one that I no longer connected with. The colours, the typeface, and the logo didn’t feel like they represented me as a person or a designer anymore. I wanted to take what worked about this old branding, like the smiling logo, and try to evolve it to something that felt more relevant to the current me.
Logo Development
Logo Development
Logo Development
Before creating my logo, I did some research into existing brandmarks that could act as inspiration for my new logo. Most of these were from the book “Logo Modernism”.
Before creating my logo, I did some research into existing brandmarks that could act as inspiration for my new logo. Most of these were from the book “Logo Modernism”.
Before creating my logo, I did some research into existing brandmarks that could act as inspiration for my new logo. Most of these were from the book “Logo Modernism”.
I also did some sketches based on my research.
I also did some sketches based on my research.
I also did some sketches based on my research.
I then vectorized my favorite ideas from this sketch. My goal was to blend my initials “AS” with a smiling face. This experimentation eventually lead to my final brandmark.
I then vectorized my favorite ideas from this sketch. My goal was to blend my initials “AS” with a smiling face. This experimentation eventually lead to my final brandmark.
I then vectorized my favorite ideas from this sketch. My goal was to blend my initials “AS” with a smiling face. This experimentation eventually lead to my final brandmark.
I also experimented with different typefaces and placement of these typefaces to come up with the final logo. The typeface I chose was “Freundschaft” by Lineto.
I also experimented with different typefaces and placement of these typefaces to come up with the final logo. The typeface I chose was “Freundschaft” by Lineto.
I also experimented with different typefaces and placement of these typefaces to come up with the final logo. The typeface I chose was “Freundschaft” by Lineto.
Logo Animation
Logo Animation
Logo Animation
