What is "ergo sum"?

What is "ergo sum"?

What is "ergo sum"?

“ergo sum” is an app designed to help people make more socially conscious purchases. The UI and branding of the app employs the use of “culture jamming” to inform users of the unethical practices of large companies. It also provides alternatives to those unethical companies.

“ergo sum” is an app designed to help people make more socially conscious purchases. The UI and branding of the app employs the use of “culture jamming” to inform users of the unethical practices of large companies. It also provides alternatives to those unethical companies.

“ergo sum” is an app designed to help people make more socially conscious purchases. The UI and branding of the app employs the use of “culture jamming” to inform users of the unethical practices of large companies. It also provides alternatives to those unethical companies.

UI Design

UI Design

UI Design

Home Page

Home Page

Home Page

Articles

Articles

Articles

Desktop

Desktop

Desktop

Articles

Articles

Articles

Mobile

Mobile

Mobile

Cluture Jamming

Cluture Jamming

Cluture Jamming

Presenting the unethical actions of companies with their own branding. Users start associating the companies branding with their unethical actions.

Presenting the unethical actions of companies with their own branding. Users start associating the companies branding with their unethical actions.

Presenting the unethical actions of companies with their own branding. Users start associating the companies branding with their unethical actions.

Alternatives

Users are given more ethical companies that are alternatives to the company they searched for/scanned.

Alternatives

Alternatives

Users are given more ethical companies that are alternatives to the company they searched for/scanned.

Users are given more ethical companies that are alternatives to the company they searched for/scanned.

Augmented Reality

Augmented Reality

Augmented Reality

Bar Code Scanner

Share Function

Search Function

Bar Code Scanner

Bar Code Scanner

Share Function

Share Function

Branding

Branding

The goal of the brand identity for ergo sum is to be unique, while still being able to blend into the background. This makes the use of culture jamming more effective.


The brand identity of the company being jammed is the main focus so the user can associate the unethical actions of the company with it’s specific brand.

The goal of the brand identity for ergo sum is to be unique, while still being able to blend into the background. This makes the use of culture jamming more effective.


The brand identity of the company being jammed is the main focus so the user can associate the unethical actions of the company with it’s specific brand.

The goal of the brand identity for ergo sum is to be unique, while still being able to blend into the background. This makes the use of culture jamming more effective.


The brand identity of the company being jammed is the main focus so the user can associate the unethical actions of the company with it’s specific brand.

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Video Walkthrough

Video Walkthrough

Video Walkthrough

Go through the video to see the app in action, or try the prototype at the top of this page.

Go through the video to see the app in action, or try the prototype at the top of this page.

Go through the video to see the app in action, or try the prototype at the top of this page.

Working File

Working File

Working File

Prototype and design created using Adobe XD.

Prototype and design created using Adobe XD.

Prototype and design created using Adobe XD.

Project Development

Project Development

Project Development

Research Essay

Research Essay

Research Essay

This project was based on months of research into the relationship between design, branding and capitalism.

This project was based on months of research into the relationship between design, branding and capitalism.

This project was based on months of research into the relationship between design, branding and capitalism.

Rejected Logos

Rejected Logos

Rejected Logos

"Eat the Rich" Collage Mini-Zine

"Eat the Rich"

Collage Mini-Zine

"Eat the Rich" Collage Mini-Zine

During the development of this project I created a experimental mini-zien by cutting up magazines and creating collages form them. The final product was quite different from this style.

During the development of this project I created a experimental mini-zien by cutting up magazines and creating collages form them. The final product was quite different from this style.

During the development of this project I created a experimental mini-zien by cutting up magazines and creating collages form them. The final product was quite different from this style.

Mind Map

Mind Map

Mind Map

One of the first thing I did when I first received the brief was to make a mind map of all the possible directions I could go with for my final major project.

One of the first thing I did when I first received the brief was to make a mind map of all the possible directions I could go with for my final major project.

One of the first thing I did when I first received the brief was to make a mind map of all the possible directions I could go with for my final major project.

Initial Ideas

Initial Ideas

Initial Ideas

Once I locked down the idea I wanted to pursue, I did some research into what relevant projects already existed that I could use for inspiration. One of the ideas I came up with were creating the branding for a movement (similar to the BLM movement).

Once I locked down the idea I wanted to pursue, I did some research into what relevant projects already existed that I could use for inspiration. One of the ideas I came up with were creating the branding for a movement (similar to the BLM movement).

Once I locked down the idea I wanted to pursue, I did some research into what relevant projects already existed that I could use for inspiration. One of the ideas I came up with were creating the branding for a movement (similar to the BLM movement).

Research

Research

Along with the research I did online, I also read books relating to the impact of branding and advertising on modern society. Some of the most relevant books were “No Logo” by Naomi Klein and “Practices of Looking” by Lisa Cartwright & Marita Sturken.

Along with the research I did online, I also read books relating to the impact of branding and advertising on modern society. Some of the most relevant books were “No Logo” by Naomi Klein and “Practices of Looking” by Lisa Cartwright & Marita Sturken.

Along with the research I did online, I also read books relating to the impact of branding and advertising on modern society. Some of the most relevant books were “No Logo” by Naomi Klein and “Practices of Looking” by Lisa Cartwright & Marita Sturken.

© 2023 Ansh Soni