Hot Sauce Branding and Packaging Design
Calentón is a fictional Mexican hot sauce brand that turns up the heat with an intense, bold twist. Named after a slang term for intense heat and excitement, Calentón is made for those looking to add a fiery kick to everyday dishes. They make a variety of hot sauces, across various levels of spice. In addition to hot sauces, they also make a drink called the "extinguisher", a type of traditional Mexican Horchata, made specifically to have alongside spicy food, to help combat the spice without taking away from the flavor.
Deliverables
Brand Identity and Packaging Design for hot sauce and a canned drink.
Keywords
Bold, Intense, Mexican
Packaging Design
Distinct and Versatile
The packaging for the hot sauce needed a distinct and versatile design that allowed people immediately recognize it as the Calentón brand, but also recognize the various flavours with a quick glance. The branding should also be able to extend to the canned drink.
Click on an image to get a closer look at the label's design
The Extinguisher's Packaging
"The Perfect Match for Your Spicy Snack"
"Extinguisher" is a type of traditional Mexican Horchata, made specifically to have alongside spicy food, to help combat the spice without taking away from the flavour. The branding of this drink reflects a cooler and more refreshing feel than the hot sauce, to better reflect the drink's taste and intended use.
Development and Process
An brief insight into the creation of Calentón
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