Nokia Rebrand
Nokia Rebrand
Nokia Rebrand
This project was done before Nokia’s own rebrand was released to the public. This project was a live-brief project given to all graphic design students by the marketing agency, "Ogilvy". Ogilvy was one of the agencies was hired as a part of the recent Nokia rebrand. The goal of the rebrand was to reflect the company as a B2B technology innovation leader realising the potential of digital in every industry. Nokia also wanted to preserve the heritage of the existing brand.
This project was done before Nokia’s own rebrand was released to the public. This project was a live-brief project given to all graphic design students by the marketing agency, "Ogilvy". Ogilvy was one of the agencies was hired as a part of the recent Nokia rebrand. The goal of the rebrand was to reflect the company as a B2B technology innovation leader realising the potential of digital in every industry. Nokia also wanted to preserve the heritage of the existing brand.
This project was done before Nokia’s own rebrand was released to the public. This project was a live-brief project given to all graphic design students by the marketing agency, "Ogilvy". Ogilvy was one of the agencies was hired as a part of the recent Nokia rebrand. The goal of the rebrand was to reflect the company as a B2B technology innovation leader realising the potential of digital in every industry. Nokia also wanted to preserve the heritage of the existing brand.
HEX #0744DD
RGB 7, 68, 221
CMYK 87%, 74%, 0%, 0%
HEX #0744DD
RGB 7, 68, 221
CMYK 87%, 74%, 0%, 0%
HEX #0744DD
RGB 7, 68, 221
CMYK 87%, 74%, 0%, 0%
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0%, 0%, 0%, 0%
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0%, 0%, 0%, 0%
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0%, 0%, 0%, 0%
Montserrat
Bold
Montserrat
Bold
Montserrat
Bold
Montserrat
Regular
Montserrat
Regular
Montserrat
Regular
Development Process
Brainstorming
Generating Ideas
I printed out the word "Nokia" in a few different fonts and sizes and cut them up to see if any interesting ideas emerged.
Development of Idea 1
This idea was eventually not chosen as it was not as unique as idea 2.
Development of Idea 2
This idea is what eventually turned into the final design.
Creating Brand Assets
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